Care Home Marketing, Simplified
Our packages can help you stand out
In today's competitive care sector, care homes face a dual challenge: maintaining consistent occupancy and recruitment across their homes, while ensuring each home
retains its local identity and community trust.
At Conteur, we specialise in helping care home groups achieve both. Since 2011, we've worked across the social care sector, navigating its sensitivities and complexities to tell authentic stories that resonate with families, residents, staff and stakeholders.
Packages tailored to care homes
Our care home mixed service packages combine flexibility and expertise, with access to PR and marketing, digital marketing, design, photography and videography. Think of it as a pick and mix service.
Every package includes:
- Account/Project Management
- Quarterly group-level strategy and creative ideation
- Tone of voice and messaging toolkit
- Google Business & carehome.co.uk management
- Website and social media reviews
- Community engagement recommendations
Kickstarter
£2,400 pcm (Exc VAT) - min 6 month retainer
equivalent to 9 production days per quarter
Ideal for small to mid sized care homes and groups seeking cost-effective support wanting to focus on a couple of communications outputs across the quarter.
Accelerator
£2,800 pcm (Exc VAT) - min 6 month retainer
equivalent to 12 days per quarter
Ideal for care homes and groups looking for a higher level of support requiring a number of our services.
See how Premium Care Group used this package across their care homes.
Elite
£3,000 pcm (Exc VAT) - min 6 month retainer
equivalent to 15 days per quarter
Ideal for care home groups or established care homes seeking consistent marketing and communications support across all of our services.