Calcot Manor Hotel & Spa
Shooting content to showcase stylish rooms and a sublime spa set in 220 acres of rewilded Cotswolds countryside.
The Brief
A luxury spa hotel in the Cotswolds, Calcot Manor needed fresh video content to be used across a range of platforms and channels, with a primary focus on the exteriors and gardens of the hotel.
Our Solution
Without any interviews to film, the project was a purely visual one. Filming on a variety of high-end cameras, the video team captured timelapse, drone, smooth tracking gimbal shots and static, painterly compositions to fully capture the luxury, cosy feeling the hotel evokes in person.
Never shying away from travel, staying overnight gave the Conteur video team the opportunity to capture footage at dusk and dawn, including epic sunrise and sunset shots, as well as additional time to film bonus footage of the interiors.
The Results
With a day and a half of filming, Conteur produced a hero video for Calcot’s website homepage (opposite) replacing a previous photo slideshow and immediately introducing the luxury element of the hotel to new customers through cosy visuals, as well as a shorter version for social media.
Shorter still were organic social clips focusing on specific services (including dining, the spa and the swimming pool), optimised and exported in separate aspect ratios based on Calcot’s key platforms.
In addition to a square, 1×1 video for Facebook advertising, the large library of clips adds a level of flexibility and longevity to their content, as footage can be recycled and reused for future video content.
