Eagle One Crew Clothing
The Brief
Crew Clothing, a British brand bringing smart casual style with a nautical touch, was setting sail for a new store in Evesham’s ‘The Valley’ shopping centre, owned by Eagle One.
To mark the occasion, they needed a video that captured the excitement, the elegance, and maybe a little bit of the salty breeze.
It needed to deliver a visual narrative that embodied Crew’s nautical swagger that didn’t simply document the event but told a story that made shoppers wish they were already in-store.
The brief also included some specific shots that the client wanted, so we made sure to plan this into our shot lists. We also knew that we wanted to use the drone so we had to produce a flight plan with information such as the weather and a risk assessment so we could safely film from the sky.
Our Solution
We went beyond the typical store opening footage. We embraced the outdoorsy theme, weaving in drone shots capturing the company’s logo emblazoned on the hilltop to the bustling shopping centre.
To add a touch of drama, we timed the drone’s arrival with a train puffing past on the light railway. We also had streamers set off as the doors opened, adding a burst of colour and excitement.
We then captured close-ups of the stylish store interior and exterior, inviting viewers to step into the store and really get a feel for it.
The people starring in the video were real customers who were shopping at The Valley, which meant we could tap into their real excitement at the store opening. The video also benefited from starring real customers as it meant that their personal style and aesthetic matched of the style in-store resulting in a cohesive vision.
The Results
After a full day of filming and 6 hours of editing, the film was completed and it was a tidal wave of success.
Once uploaded the video quickly gained traction, racking up more than 248,000 views and hundreds of likes and comments.
The finished product was a high-definition video, under a minute in length and suitable for The Valley’s website and social media platforms. The style and theme of the video means that it’s evergreen so Eagle One has content that can be repurposed over and over again, increasing their return on investment.
If you want video production to make a splash, get in touch with the Conteur team on 01905 670881.