With “Make Worcestershire part of your story” being the awareness campaign tagline, we developed and pitched concepts, scripts and storyboards on the ‘story’ theme, securing the production of two of the three adverts: one for couples aged 25+ (opposite, top) and another for couples aged 45+ (opposite, bottom)

With the production of TV ads involving a lot more than your usual video production, we managed the project from pre to post-production, ensuring the script was not only timed perfectly for the strict run time, but also adhered to advertising standards. Project management also involved casting and shortlisting models and liaising with any locations we were due to film in.

Filming both commercials over the course of three days, we suggested duplicating a cycling scene across both ads, which meant we could overlap some of our model’s call time to keep within Visit Worcestershire’s budget, while also capturing our iconic Worcester Cathedral establishing shot in both ads. With AdSmart from Sky being a highly targeted, personalised form of television advertising, it would have been unlikely that one user would see both advertisements, so this was a win-win as cycling crosses over into both demographic interests.

With both videos signed-off, we also handled the purchase of broadcast-licensed music, technical broadcast checks through CopyCentral and final distribution to a platform called Peach. The entire process from start to finish is all completed under one roof, streamlining the experience for the client.