Care Home Marketing Services

Want to fill beds faster?

Care Home Marketing Experts You Can Trust

As care home marketing specialists, we understand the challenges owners and marketing managers face in driving occupancy, building trust and standing out in a competitive local market. At Conteur, we partner with care homes of all sizes to create tailored marketing and PR strategies that highlight your unique strengths.

We focus on showcasing the exceptional care you provide, building trust with your community, residents and their families. Our cost effective packages are designed specifically for the care sector, to deliver tangible results, strengthening your reputation and helping you reach new families faster.

Areas of expertise

You don’t need multiple agencies to get results. Conteur provides a full team of marketing experts who specialise in everything from beautiful videos of your home to powerful lead generation campaigns. We’ll handle it all.

Our services include

Video and Photography
Paid Search
Paid Social
PR and Crisis Communications
SEO
Website Design and Branding

Packages tailored to care homes

Essentials

£4,800 pcm (Exc VAT) - 3 month project

Ideal for smaller care homes seeking practical, budget friendly occupancy solutions

Google My Business & carehome.co.uk review and recommendations
Tone of voice and messaging toolkit – inc press release template
Website review and content suggestions
Social media review and content suggestions
Community engagement recommendations
Photography OR video production day, inc editing (one full feature website film and a social short)

Growth

£2,400 pcm (Exc VAT) - min 6 month retainer

Ideal for care homes looking to drive occupancy and recruitment, grow brand visibility and engage with the community, with ongoing support. All of the Essential starter package, plus +

Google My Business & carehome.co.uk management
Light brand refresh – refined logo, refreshed colour palette and fonts, design templates (supplied as a branding guidelines document and all fonts to be supplied for use inhouse)
Local Media/PR Support – to include media relations and traditional, digital and broadcast media management

Momentum

£3,500 pcm (Exc VAT) - min 6 month retainer

Ideal for care homes looking for instant lead generation with a range of content solutions, including digital marketing.

All of the Growth support package, plus +

Digital marketing support with either Facebook or Google Ads set up and management (+ad spend)
Expanded marketing asset design (a suite of tailored assets to complement brand refresh)
Photography AND video production when required, inc ongoing editing

Reputation

£4,800 pcm (Exc VAT) - min 6 month retainer

Ideal for larger providers and those aiming for market leadership and occupancy and recruitment excellence.

All of the Momentum starter package, plus +

Digital marketing support with Facebook AND Google Ads set up and management (+ad spend)
In depth brand strategy and identity design
Quarterly media and PR campaigns
Thought leadership strategy
Community engagement/CSR strategy
Award submission support and management

Why Choose Us?

Expertise

We have extensive experience working with care home providers and we understand the challenges and sensitivities faced within the sector. Our whole team possesses the values, skills and expertise that enable confidence and empathy when working directly with care homes and their residents and their families.

Value

Transparency and accountability sit at the heart of everything we do. By being open and honest in our approach, we build stronger strategies that deliver real value for care homes and the people they support. Our commitment to clear reporting and informed decision making means you always know where you stand and how your investment is working. As care home marketing specialists we are dedicated to making a positive impact in the sector and our work is guided by a genuine passion for improving lives.

Tailored solutions

We believe every care home has a unique story. We work closely with you to find what makes your brand special, then use creative storytelling to build your reputation and connect with your community. Our strategies are always custom-made to align with your specific goals and values.