Care Home Marketing Experts You Can Trust
As care home marketing specialists, we understand the challenges owners and marketing managers face in driving occupancy, building trust and standing out in a competitive local market. At Conteur, we partner with care homes of all sizes to create tailored marketing and PR strategies that highlight your unique strengths.
We focus on showcasing the exceptional care you provide, building trust with your community, residents and their families. Our cost effective packages are designed specifically for the care sector, to deliver tangible results, strengthening your reputation and helping you reach new families faster.
Areas of expertise
You don’t need multiple agencies to get results. Conteur provides a full team of marketing experts who specialise in everything from beautiful videos of your home to powerful lead generation campaigns. We’ll handle it all.
Our services include
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Video and Photography
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Paid Search
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Paid Social
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PR and Crisis Communications
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SEO
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Website Design and Branding
Packages tailored to care homes
Our care home mixed service packages combine flexibility and expertise, with access to PR and marketing, digital marketing, design, photography and videography. Think of it as a pick and mix service.
Every package includes:
- Account/Project Management
- Quarterly group-level strategy and creative ideation
- Tone of voice and messaging toolkit
- Google Business & carehome.co.uk management
- Website and social media reviews
- Community engagement recommendations
Kickstarter
£2,400 pcm (Exc VAT) - min 6 month retainer
equivalent to 9 days per quarter
Ideal for small to mid sized care homes and groups seeking cost-effective support wanting to focus on a couple of communications outputs across the quarter.
Accelerator
£2,800 pcm (Exc VAT) - min 6 month retainer
equivalent to 12 days per quarter
Ideal for care homes and groups looking for a higher level of support requiring a number of our services.
See how Premium Care Group used this package across their care homes.
Elite
£3,000 pcm (Exc VAT) - min 6 month retainer
equivalent to 15 days per quarter
Ideal for care home groups or established care homes seeking consistent marketing and communications support across all of our services.
Why Choose Us?
Expertise
We have extensive experience working within the social care sector, and we understand the unique challenges and regulatory pressures faced within the sector. Our whole team possesses the values, skills and expertise that enable confidence and empathy when working directly with care homes and the wider community.
Value
We combine the flexibility of our mixed service model with our care home expertise. Think of it as a scalable, multi-service communications function – giving you access to PR, marketing, digital marketing, design, photography and video, all under one roof. Our commitment to clear reporting and informed decision-making means you always know where you stand and how your investment is working.










