Women’s Work Matters
The Client
Founded by Dr Nikki Scheiner, Women’s Work Matters is a new business focused on empowering women in leadership roles, influencing workplace change and creating new opportunities for women at the top of their industries.
The Challenge
As a completely new brand, Women’s Work Matters needed to establish itself from the ground up – both visually and strategically. With no prior marketing or communications infrastructure, Dr Nikki sought a partner who could take the lead: build the brand, shape the message, amplify her voice and create a strong, consistent presence across platforms.
The core objectives were to:
- Increase Dr Nikki’s brand awareness and establish her as a thought leader in her field.
- Empower women in senior leadership roles through mentorship and insightful content.
- Secure new business opportunities for training and development programmes focused on female empowerment.
- Enhance Dr Nikki’s media and communication skills.
The Solution: Conteur's Mixed Services Package
Dr Nikki partnered with Conteur to access a full suite of integrated services – branding, PR, design, digital, photography and video, all delivered by one cohesive team. With Conteur’s cross-functional expertise, the Women’s Work Matters brand was created with impact and consistency, supported by an integrated communications strategy.
Delivered services:
- Brand Development: A full brand identity for Women’s Work Matters, including visual design, messaging and tone of voice.
- Website Creation & Management: A purpose-built site to host content, explain the mission and support ongoing referrals.
- Video Production & YouTube Management: Video showcase content, short-form YouTube Shorts (two of which reached over 1.5k views), and campaign videos – including a standout piece for International Women’s Day.
- Social Media Management:
- Strategic LinkedIn and YouTube management
- Regular, scheduled posting
- Audience growth and professional network strengthening
- Analytics reporting to inform future content direction
- Photography: Professional imagery to enhance storytelling and brand consistency.
- PR & Thought Leadership: Article pitching and campaign alignment with timely media angles, positioning Dr Nikki as a respected voice in her sector.
- Media Coaching: Supporting Dr Nikki in enhancing her presence and confidence across media platforms.
The Results
Through Conteur’s joined-up creative and strategic approach, Dr Nikki’s personal brand and Women’s Work Matters have gone from concept to established platform.
Key outcomes:
- Strategic Positioning: Consistent, credible messaging across all touchpoints.
- Media Alignment: Timely identification of relevant trends and themes to align with brand messaging and press opportunities. Media coverage in relevant business/HR targeted publications.
- Content Performance:
- Our recent YouTube Shorts initiative shows promising results, with the last two videos reaching over 1,500 views each. With their current channel size, this represents significant momentum and a strong foundation for expanding reach and engaging with a broader audience through short-form video.
- LinkedIn visibility and engagement analytics indicate the need for thought leadership campaigns to maintain reach
- Ongoing channel optimisation for YouTube performance
- Professional Visibility: Growth in network connections and increased credibility among senior professionals.
- Audience Engagement:
- Consistent social media scheduling ensured regular audience touchpoints
- Maintained and enhanced brand reputation online
- Business Enablement: Stronger platform to promote training and development services for women in leadership.
