PR
Our public relations agency can help tell your story, but better.
Why use Conteur for PR?
- You’ll have a dedicated account manager, as well as access to a team of PR professionals with over 45 years of relevant experience
- We maintain excellent media relations and will create stories that get your brand noticed by the media you need
- We are storytellers and know when something is worth shouting about
- We want to avoid a crisis, but if it happens, we are experienced in getting you back to ‘business as usual’ as soon as possible
- We will work with you to be strategic, so that outputs and results can be measured and are, most importantly, relevant to your brand
How we approach PR
Brand awareness and reputation
Relationships and engagement
Earned media
Chat to our PR expert – Natasha
Frequently Asked Questions (FAQs)
Public relations (PR) is the story your brand tells its audience; a narrative woven from your actions and your voice. It’s not a one hit wonder. PR builds upon reputation, trust and rapport over time. It’s about understanding – and communicating – who you are and sparking genuine, engaging relationships with your target audience(s).
Done well, a PR team like ours will transform you from a name on a page to a trusted brand in the hearts and minds of your ideal customers.
Public relations not only builds, it ultimately protects your brand reputation. But that’s not it – it can do so much more. Some of the benefits of PR for your business are:
- Increased brand awareness
- Improved brand image
- Enhanced media relations and coverage
- Connections with your target audiences
- Building relationships
- Attracting investors
- Increased visibility of your services
- Referrals and increased website traffic
Public relations is much more than just drafting press releases. A cohesive PR strategy ensures that every element of PR – from press releases and thought leadership opportunities to awards and community engagement – is considered, aligning with your business/marketing objectives. A strategy also encompasses a multi-channel approach, ensuring that content is fully utilised.
In addition to press release management, a reputable digital PR agency will consider how to build relationships with the media, including influencers. PR enables a brand to tell its story, so a compelling narrative is essential.
When things go wrong – and they sometimes do – public relations anticipates and navigates crises, minimising damage and protecting your reputation.
PR is focused on building and protecting a positive reputation. So when we look at how to measure PR, it cannot be done in the same way as marketing. PR looks to influence and is emotive, so it is harder to measure.
At Conteur, dependant on the PR strategy and objective, we could be looking at the below to measure our PR efforts:
- Coverage (and its quality vs quantity)
- Brand mentions
- Reach/impressions
- Sentiment
- Media outreach/relations
- Earned traffic (as a result of link placement)
- Ongoing sales/leads growth
- Crisis communications
PR and marketing are siblings, but they are not twins! The objective of marketing is to promote and sell. PR builds and protects reputation. While marketing shouts “buy this”, PR says “you should buy this because…”, engaging the customer and building trust.
They should be treated very differently, but work together seamlessly. The end goals of wanting to sell a service or product and making your audience love you are very closely linked. You want a customer that is invested in your brand, as well as having a problem solved by what you are providing.
An organisation should be looking to combine both PR and marketing to align with business objectives.
At Conteur, a leading digital PR agency, we take a flexible approach to providing services for our clients. We always take the time to get to know you and your business before recommending which services you should invest in.
We offer public relations services on a one-off project basis, ideal for campaigns or events/announcements, or on a longer-term retained service. We also provide mixed services packages for those looking to upscale their marketing activities, offering a blend of PR, video, photography, graphic design, and digital marketing activities.
There are many different forms of PR. While most clients seeking a PR service aim to secure media coverage, this is just one aspect of PR activity.
PR activities also collaborate to ensure the long-term goal of building and protecting brand reputation. A PR strategy, provided by a reputable digital PR agency, acts as the glue that holds all of this together – offering direction based on target audiences and goals.
Some of the various types of PR considered in a comprehensive PR strategy include:
- Media relations
- Community engagement
- Stakeholder engagement
- Crisis communications
- Tone of voice
- Internal communications
- Online and social communications
- Corporate social responsibility (CSR)
- Thought leadership
- Digital PR opportunities
