AdSmart from Sky
What is Sky Adsmart?
AdSmart is a revolutionary approach to TV advertising which levels the playing field. It enables businesses of all shapes and sizes to benefit from the unrivalled power of TV.
With AdSmart, different ads can be shown to different households watching the same programme. This means all brands and businesses can now advertise on some of the nation’s favourite channels. Households can be selected based on factors like age, location and affluence, and AdSmarts’ precision radically reduces the costs, making TV advertising possible for almost any business.
How do we help?
We are proud to be preferred providers for AdSmart from Sky, meaning that when advertisers need a production company to create a TV advert for them, they point people in our direction. We also hold collaborative events showcasing AdSmart to potential businesses.
Whether you want your TV advert to educate, inspire or promote, our friendly, experienced team have years of broadcast media experience and can guide you through the whole process, from initial concept to delivery and upload to the AdSmart platform.
Furthermore, in June 2022 we were thrilled to see one of our AdSmart productions for Foster Care Associates scoop a Gold Award at the prestigious Drum Roses Awards.
AdSmart is a great option if you want to…
- Increase sales and/or brand awareness
- Target your advertising towards a specific audience, region, city, postcode or Local Authority area
- Stand out against your competitors
- Bring your brand into a premium / talked about environment
- Be on TV from as little as £3,000
- Work with a lovely, multi award-winning production company 😉
See how AdSmart from Sky can transform your business
Foster Care Associates
When the brief came through to produce the Foster Care Associates’ (FCA) first ever TV advert, we were instantly excited. When they told us they needed it delivered in the space of just four weeks ready for an AdSmart campaign targeting the traditional January spike in new foster carers, we remained excited, with a tinge of apprehension!
Good productions are always a collaborative process and thankfully, the FCA (and wider Polaris) team are an awesome bunch to work with and the brainstorming process developed a whole host of brilliant content ideas. Following further exploration and research, we finally settled on the ‘Just Foster’ concept, playing on the meaning of the word foster. Our intention throughout was to keep the messaging clear, simple and powerful, whilst showing the transformative effect foster carers can have on a child’s life.
Our AdSmart from Sky showcase event – June 2022
In June 2022 we held a fantastic collaborative networking event with the AdSmart from Sky team at Worcestershire County Cricket Club, where we showcased both AdSmart and our production services to over 30 businesses in the region.
You can see highlights from the event in the video opposite…