Wondering how to boost your hotel bookings using PPC (Pay-Per-Click) advertising? Increasing hotel bookings using PPC involves targeting relevant keywords, optimising ad […]

Wondering how to attract residents to your care home? Attracting residents to a care home involves creating a welcoming environment, providing personalised […]

Everyone online is fighting to grab your attention. I am right now.  So if you’re in the game of marketing or public […]

Google Ads is ever-evolving. In the last year, advertisers have seen new AI tools, the end of certain attribution models, and several […]

public relations  noun plural in form but usually singular in construction often attributive : the business of inducing the public to have […]

PR, especially local PR, is all about getting your brand name out there. It’s also about building a good reputation in your […]

Forget about the online tech bros promising you SEO success so long as you pay for their magic formulas. The only magic […]

Let’s face it. Multi-channel marketing today is tough. Everyone’s at it. With so many competitors, it can feel impossible to cut through […]

Sometimes, things go wrong and can escalate from what you thought was just a minor problem. Tenants’ complaints, anti-social behaviour, damp and […]

Most businesses in the hospitality industry are likely to use a marketing plan, but it’s essential to regard public relations (PR) as […]

Building a robust branding strategy is vital for businesses. However, it’s not merely a matter of having a website or social media […]

In the world of B2B lead generation, Facebook is often overshadowed by LinkedIn. However, Facebook’s vast user base and precise targeting options […]