Paid Social for Health and Social Care
Paid social harnesses the capabilities of popular social media platforms, including Facebook, Instagram, TikTok, and X. It not only enhances brand awareness but also increases website traffic and improves lead generation.
What truly sets paid social apart is their unparalleled audience targeting options within the advertising space.
Whether your goal is to amplify your online presence or achieve rapid marketing results, Conteur specialises in understanding what makes health and social care customers tick, so they click!
Why use Conteur for paid social?
Whether your ad budget has three digits or six, we can create campaigns that work for you.
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You’ll have a dedicated account manager available by email and video call
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We monitor your campaigns daily for optimal results
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We really value transparency. Because of this we don’t rely solely on vanity metrics; we create bespoke reports that work for your business and help tell your story
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We don’t use auto recommendations on our accounts, ensuring your ads are always humanised
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You retain full control over your spending; leave the results to us!
Chat to our digital marketing expert - James
With more than eight years of experience and certifications from Google and Meta, James has the expertise to ensure your campaigns deliver outstanding results for your business.
Our approach
Conteur has extensive experience in delivering high performing paid social campaigns for various sectors. Regardless of your business and needs we always approach it in three stages:
Request our quick and helpful guide to paid social
Our expert team have put together their knowledge to create a helpful guide on all things paid social. In this guide there’s everything from benefits to more insight into how we work.
If you’re looking to work with us or just want to get more insight into paid social then we recommend you read our quick and helpful guide to paid social. The best part is that it’s completely free.
Frequently Asked Questions
Paid social works by leveraging social media platforms to display paid advertisements to target audiences. Here’s a basic overview of how it works:
- Targeting: Advertisers define their target audience based on demographics, interests, behaviors, and other criteria.
- Ad Creation: Advertisers create engaging content, including images, videos, or text, that aligns with their campaign goals.
- Platform Selection: Choose the social media platforms where the target audience is most active. Popular platforms include Facebook, Instagram, Twitter, LinkedIn, and others.
- Budgeting: Set a budget for the campaign, specifying how much you’re willing to spend on the advertisements over a specified period.
- Bidding: In some platforms, advertisers bid for ad placements, competing with others targeting the same audience. The bid, along with other factors, determines the ad’s visibility.
- Ad Placement: Once the campaign is launched, the ads are displayed to users within the chosen target audience as they use the social media platform.
- Monitoring and Optimisation: Advertisers continuously monitor the campaign’s performance, analysing metrics like engagement, click-through rates and conversions. Based on the data, they may adjust targeting, creative elements, or budget to optimise results.
Paid social is dynamic, allowing advertisers to reach specific audiences with tailored messages, track performance in real-time and make adjustments to maximise effectiveness.
Social advertising isn’t a one-size-fits-all solution, but it can be highly effective for many businesses. Success depends on factors like industry competition, the value of your product, and how well you understand your audience. Even in competitive markets, businesses with strong offerings and clearly defined audiences often see positive results.
For local businesses especially, targeted campaigns can be a powerful tool. Using the right keywords and creating quality ads are essential, but so too are smart budget management and ongoing monitoring, testing, and optimisation. To get the most from your efforts, social advertising works best when it’s part of a wider, integrated digital marketing strategy.
The cost of social advertising isn’t fixed – it shifts depending on a number of factors:
Platform choice: Each platform, from Facebook to Instagram, has its own pricing model.
Ad format: Whether you use images, video, carousels, or sponsored posts will influence the cost.
Audience targeting: The more specific your audience criteria, the higher the potential expense.
Ad placement: Ads appearing in feeds often cost more than those in sidebars or secondary spots.
Bidding system: On platforms where advertisers compete for space, bid strategies directly affect pricing.
Campaign objectives: Costs vary depending on whether your aim is awareness, engagement, or conversions.
At Conteur, we help you navigate these variables and set a realistic budget. If you choose to work with us (and we hope you do), keep in mind that your budget should also account for our campaign management fees.
Social ads wield a substantial influence across various dimensions of your business:
- Enhanced Brand Awareness: By targeting specific audiences on social media, you elevate brand visibility and recognition.
- Fostered Audience Engagement: Social ads facilitate interactive content, prompting likes, shares, comments and other engagements, nurturing a community around your brand.
- Effective Lead Generation: Social media platforms offer tools for lead generation, enabling the extraction of valuable information from potential customers.
- Increased Website Traffic: Social ads act as drivers of traffic to your website, amplifying the potential for conversions and interaction with your content.
- Direct Contribution to Sales and Conversions: Through precise targeting and compelling content, social advertising becomes a direct contributor to heightened sales and conversions.
- Established Customer Loyalty: Cultivating a social media presence establishes a connection with your audience, fostering customer loyalty and trust.
- Sustained Competitive Edge: Harnessing social ads ensures competitiveness in the digital landscape and adaptability to evolving consumer behaviours.
For optimal impact, align social ad strategies with overarching business goals and continually analyse performance metrics for ongoing optimisation.
The decision to leverage social ads hinges on aligning with business goals and marketing strategy. Various scenarios demonstrate the benefits of social advertising:
- Product or Service Launch: Generate excitement and awareness for new offerings through targeted social ads.
- Seasonal Campaigns: Seize opportunities during holidays, events, or specific seasons to run thematic social ads.
- Promotions and Discounts: Highlight special promotions, discounts, or limited-time offers via impactful social ads.
- Brand Awareness: Expand brand visibility and reach a broader audience using social ads.
- Lead Generation: Utilise effective tools on social platforms for capturing leads, making it ideal for lead-focused businesses.
- Event Promotion: Boost attendance and engagement for physical or virtual events through strategic social ads.
- Remarketing: Reconnect with users who previously interacted but haven’t converted, prompting desired actions.
- Targeted Campaigns: Precision-target specific demographics, interests, or behaviours with social ads for optimal audience reach.
- Competitive Presence: Maintain visibility in the competitive landscape by consistently running impactful social ads.
- Content Amplification: Promote high-quality content, such as blog posts, videos, or infographics, to amplify reach and engagement.
Align social advertising with your overall marketing strategy, ensuring synergy with other channels and contribution to business objectives. Regularly evaluate performance metrics to optimise campaigns and maximise effectiveness.