Should I Use a Digital Marketing Agency?

When it comes to digital marketing, many people ask the question “can’t we just do it ourselves?” The short answer is yes. If you have the necessary training, resources and most importantly, time, then yes, of course, you can manage your own digital marketing campaigns. 

The slightly longer answer is that digital marketing, whilst by no means being the dark art it was once seen as is a multi-faceted discipline that done badly, can prove incredibly time-consuming and worse still, extremely expensive.

This would be our primary reason for considering an agency to deliver your digital marketing projects. Specialist agencies such as Conteur can also bring a lot of added value that is not always recognised, such as: 

  1. An objective view – An external perspective can often bring more clarity and objectivity.  
  2. Access to additional specialist skills – Our integrated approach means you will have input from experts in messaging, content, design and social media, to name but a few. All of these skills play an important role in a successful digital campaign and with it, value for money.
  3. Costs – Getting a digital strategy right takes time and having the right experts at hand enables us to solve problems fast.
  4. ROI – A reputable agency will ensure the spend will be worth it. You can always measure its profitability against agreed KPIs. 

Having started life as a PR agency ten years ago, Conteur has developed into a fully integrated agency. As such, approaches every aspect of communications from a strategic point of view. This ensures that firstly (and most importantly) we’re never wasting our clients’ time or money. Secondly, anything we’re doing fits closely with the other areas of their marketing and communications.

Digital marketing processes

To give you an idea, we use the following process when considering any new digital marketing project:

  1. Perform a prior SWOT analysis. We need to know our starting point by looking at your marketplace, competition, challenges and opportunities. This provides us with the information we need to advise on your specific requirements. 
  2. As part of the strategy, we’ll identify and develop a detailed description of our target audience. This is including who they are, tastes, problems, concerns, etc. 
  3. We define clear goals that align with your business objectives. This will determine what actions we’ll carry out and how they’ll be measured. 
  4. Execute the plan and work closely with your team throughout the process to guarantee the desired results, which will be measured, analysed and reported against the agreed KPIs.  

As with the partnership approach we take to all of our work, our digital team’s priority is to help you understand the market where you operate, your competition, your strengths and weaknesses and key trends making their mark, and other components.

At Conteur, we specialise in implementing digital marketing strategies in sectors such as Technology, Health & Social Care and Property that can propel your organisation towards your business objectives! 

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