Paid Social

Your local paid social agency based in Worcester.

Paid social harnesses the capabilities of popular social media platforms, including Facebook, Instagram, TikTok, and X. It not only enhances brand awareness but also increases website traffic and improves lead generation. What truly sets paid social apart is their unparalleled audience targeting options within the advertising space. You have the flexibility to target specific demographics, from age ranges to niche interests such as sports or life situations like ‘recently married.’ These sophisticated tools ensure that your ads consistently reach the most relevant audience for your business. Whether your goal is to amplify your online presence or achieve rapid marketing results, Conteur specialises in understanding what makes customers tick, so they click!

Why use Conteur for paid social?

  • You’ll have a dedicated account manager available by email and video call
  • We monitor your campaigns daily for optimal results
  • We really value transparency. Because of this we don’t rely solely on vanity metrics; we create bespoke reports that work for your business and help tell your story
  • We don’t use auto recommendations on our accounts, ensuring your ads are always humanised
  • You retain full control over your spending; leave the results to us!

Whether your ad budget has three digits or six, we can create campaigns that work for you.

Chat to our paid social expert – James Laws

James is the go-to guy when it comes to paid social campaigns. With over six years’ experience James has the know-how to make sure your campaigns deliver the best results.

Our approach

Conteur has extensive experience in delivering high performing paid social campaigns for various sectors. Regardless of your business and needs we always approach it in three stages:


The first stage is to develop a well thought out strategy. Right from the first conversation we have, we want to understand you inside out and make sure everything from the budget allocation to audience targeting aligns with your business objectives. We’ll also ensure you have the right type of creative in place to get the best out of each platform.


When it comes to paid social campaigns, it’s not just a matter of setting them up and revisiting them weeks later. Paid social campaigns require regular attention to ensure the creative aspects and audience targeting are working for your benefit. Our paid social packages include a monthly optimisation service, ensuring they receive the attention they deserve.


We don’t just analyse at the end of your campaign but throughout. We’ll always keep you updated with how your campaigns are performing and use campaign data to offer suggestions and recommendations for future campaigns.

Request our quick and helpful guide to paid social

Our expert team have put together their knowledge to create a helpful guide on all things paid social. In this guide there’s everything from benefits to more insight into how we work.

If you’re looking to work with us or just want to get more insight into paid social then we recommend you read our quick and helpful guide to paid social. The best part is that it’s completley FREE.

Frequently Asked Questions (FAQs)

How does paid social work?

Paid social works by leveraging social media platforms to display paid advertisements to target audiences. Here’s a basic overview of how it works:

  1. Targeting: Advertisers define their target audience based on demographics, interests, behaviors, and other criteria.
  2. Ad Creation: Advertisers create engaging content, including images, videos, or text, that aligns with their campaign goals.
  3. Platform Selection: Choose the social media platforms where the target audience is most active. Popular platforms include Facebook, Instagram, Twitter, LinkedIn, and others.
  4. Budgeting: Set a budget for the campaign, specifying how much you’re willing to spend on the advertisements over a specified period.
  5. Bidding: In some platforms, advertisers bid for ad placements, competing with others targeting the same audience. The bid, along with other factors, determines the ad’s visibility.
  6. Ad Placement: Once the campaign is launched, the ads are displayed to users within the chosen target audience as they use the social media platform.
  7. Monitoring and Optimisation: Advertisers continuously monitor the campaign’s performance, analysing metrics like engagement, click-through rates and conversions. Based on the data, they may adjust targeting, creative elements, or budget to optimise results.

Paid social is dynamic, allowing advertisers to reach specific audiences with tailored messages, track performance in real-time and make adjustments to maximise effectiveness.

Does paid social advertising work all businesses?
Social advertising doesn’t offer a universal solution; however, it proves potent for many businesses. Success hinges on factors such as industry competition, product value and audience comprehension. Despite challenges in highly competitive environments, businesses with valuable offerings and a defined audience focus often yield positive results. Local businesses, in particular, can capitalise on targeted campaigns where effective keywords and quality ads play pivotal roles. Ensuring success requires budget management, coupled with consistent monitoring, testing and optimisation for desired outcomes. To maximise positive impact, integrating social advertising into a comprehensive digital marketing strategy is a strategic move.
How much does paid social cost?
The cost of social advertising fluctuates due to various factors:
  1. Platform Variation: Different social media platforms, like Facebook and Instagram, feature distinct pricing structures.
  2. Ad Format Influence: The chosen ad format—image, video, carousel, or sponsored content—can impact overall costs.
  3. Audience Targeting Complexity: The specificity of your target audience and their demographics influences costs, with highly targeted audiences potentially incurring higher expenses.
  4. Ad Placement Impact: The positioning of your ads, whether in users’ feeds or as sidebar placements, affects pricing.
  5. Bidding System Dynamics: Platforms using a bidding system, where advertisers vie for ad space, witness bid amounts and strategies impacting costs.
  6. Campaign Objectives: The goals of your campaign – be it brand awareness, engagement, or conversions – contribute to cost variations.
At Conteur, our expert guidance ensures you set an appropriate budget. Should you choose to collaborate with Conteur (we hope you do!), factor in your budget along with our campaign management fees.
What impact can paid social have on my business?
Social ads wield a substantial influence across various dimensions of your business:
  1. Enhanced Brand Awareness: By targeting specific audiences on social media, you elevate brand visibility and recognition.
  2. Fostered Audience Engagement: Social ads facilitate interactive content, prompting likes, shares, comments and other engagements, nurturing a community around your brand.
  3. Effective Lead Generation: Social media platforms offer tools for lead generation, enabling the extraction of valuable information from potential customers.
  4. Increased Website Traffic: Social ads act as drivers of traffic to your website, amplifying the potential for conversions and interaction with your content.
  5. Direct Contribution to Sales and Conversions: Through precise targeting and compelling content, social advertising becomes a direct contributor to heightened sales and conversions.
  6. Established Customer Loyalty: Cultivating a social media presence establishes a connection with your audience, fostering customer loyalty and trust.
  7. Sustained Competitive Edge: Harnessing social ads ensures competitiveness in the digital landscape and adaptability to evolving consumer behaviours.
For optimal impact, align social ad strategies with overarching business goals and continually analyse performance metrics for ongoing optimisation.
When is the right time to use paid social?
The decision to leverage social ads hinges on aligning with business goals and marketing strategy. Various scenarios demonstrate the benefits of social advertising:
  1. Product or Service Launch: Generate excitement and awareness for new offerings through targeted social ads.
  2. Seasonal Campaigns: Seize opportunities during holidays, events, or specific seasons to run thematic social ads.
  3. Promotions and Discounts: Highlight special promotions, discounts, or limited-time offers via impactful social ads.
  4. Brand Awareness: Expand brand visibility and reach a broader audience using social ads.
  5. Lead Generation: Utilise effective tools on social platforms for capturing leads, making it ideal for lead-focused businesses.
  6. Event Promotion: Boost attendance and engagement for physical or virtual events through strategic social ads.
  7. Remarketing: Reconnect with users who previously interacted but haven’t converted, prompting desired actions.
  8. Targeted Campaigns: Precision-target specific demographics, interests, or behaviours with social ads for optimal audience reach.
  9. Competitive Presence: Maintain visibility in the competitive landscape by consistently running impactful social ads.
  10. Content Amplification: Promote high-quality content, such as blog posts, videos, or infographics, to amplify reach and engagement.
Align social advertising with your overall marketing strategy, ensuring synergy with other channels and contribution to business objectives. Regularly evaluate performance metrics to optimise campaigns and maximise effectiveness.

Social advertising insights…