Using video to make your care home stand out like a 5-star hotel

It’s no secret that video is one of the best ways to make your care home stand out and show it off to as many people as possible, before they even enquire for a visit. But, as an agency that’s filmed in over 300 care homes and counting, we have learnt a lot about what you can do and what we can do to make your care home stand out from the competition.


One of the best things you can do as a care home owner is to prepare your home in advance of any filming. Even if it is as simple as making the beds or laying the tables with nicely folded napkins and cutlery, it makes a whole world of difference. It allows the videographer to get their creative juices flowing and to fully focus on the production, rather than having to tidy, arrange and on occasion, even clean the surroundings before they can start filming.

As a videographer with personal experience of times where this hasn’t happened, I can tell you it is greatly appreciated!


We have filmed in both hotels and care homes, so we have always taken the techniques we have learned in hotels and brought them into care homes to create that feeling of luxury. Here are just a few of the ways we enhance the production value of care home video content:

Long Sweeping Shots

This is one of our personal favourites as it allows the viewer to see a whole room in one shot, rather than lots of cuts. This is a great technique to show and create the sense that the viewer is actually there walking around, and in a video it looks really inviting.

If it is a smaller bedroom, for example, we always add a turn so that the whole room can be seen, using a speed ramp in the edit. This can be seen in the example below which demonstrates a great way to achieve the effect without the video being too long.

Match Cuts

Match cuts are an editing technique that results in having a similar or the same object be the focus of a transition between two shots.

It is a technique widely used in movies and TV shows. It allows the viewer to seamlessly follow a journey from one room to another and makes the cut between them feel less abrupt. 

Drone Videography

Drones can really make a video pop, providing a unique view from all the other footage. It is an incredible way of showing off the surrounding area and the beauty of your building.

The example below shows how  you can show off much more than just your home, and it is a fantastic way of showcasing the area in which your prospective residents could be living. It also adds context, narrative and a bit of sparkle to any tour video.

Filming care homes is something we have vast experience in  at Conteur, and we love it! We are very passionate about and have specialised in the industry for over a decade, so we have a great deal of knowledge when it comes to showcasing your home.
If you’re interested in using video to showcase your care home, get in touch with our video production experts today by calling us on 01905 670881 or emailing us at

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