Video production is now a vital part of content marketing. It’s essential for hotels. Good video content promotes your hotel, boosts brand awareness, and increases bookings. In this blog, we’ll explore why using video in your strategy is a must to reach more customers.

As a keen traveller myself, I love to find inspiration through video-based content. If I can get a feel for a hotel via a video I will always choose that option and it seems as though I’m not the only one. Around 65% of people watch videos when planning a trip and choosing a destination, with a further 54% opting for videos when searching for accommodation. 

What is video marketing for hotels?

Video marketing is the use of video production content to promote or inform audiences about your hotel. Video allows your audience to see exactly what your hotel has to offer in a visually engaging and compelling way.

Hotel video marketing goes well beyond simply showcasing your property in video form. It’s not just about collating beautiful images with a backing track, it’s about using storytelling to convey a real message, something in which we excel at here at Conteur – being storytellers!

Below are just a few examples to help boost your exposure and ones we often use at Conteur to tell your story:

• Give a behind the scenes look
• Introduce your team
• Highlight amenities
• Pull at people’s emotions
• Offer virtual tours
• Provide travel tips
• Leverage reviews and customer testimonials

Video content can also allow you to truly connect with your customers, which is a great way to win trust. In some cases, hotels can even improve their customer service through their video marketing strategies by answering potential customer questions before they book.

Why do hotels need a video marketing strategy?

A hotel’s number one goal is to attract bookings. Therefore, video marketing should be a priority. All you need to do is take a look at YouTube and the one billion people watching more than six billion hours of video each month will tell you just how popular videos really are.

Humans are notoriously emotional creatures and the most effective means of connecting with them on an emotion level is through video. It’s worth noting that people tend to retain only 10% of what they hear, 20% of what they read, but a striking 80% of what they see. 

Here are some statistics that can strengthen your case for implementing video marketing for your hotel: 

• Video content is 10 times more likely to engage and be shared.
• 66% of viewers watch videos when considering travel plans.
• While only 20% read text, 80% prefer watching videos with the same content.
• 76% of social media users would share an entertaining video.
• Guests at your property have a 67% higher booking likelihood when a video tour is available.
• When seeking activity ideas at a destination, 63% of travellers watch videos.
• 71% of travel-related searches on YouTube are focused on destination names

Benefits of video marketing for hotels and the industry

Video marketing has a range of benefits. Not only is it useful for driving bookings and providing insight into your accommodation and facilities but it can have a multitude of purposes.

Build trust and brand awareness

Utilising video content has proven to be an effective means of educating customers about your accommodation. 94% of individuals acknowledge that video content has significantly improved their understanding of a company. Video also plays a vital role in increasing brand recognition as 93% of marketers confirm that it has improved consumer awareness.

SEO and rankings
Hotels using videos on websites and in blog posts gain visibility in search results, driving more site traffic. Adding videos to social media enhances brand recognition and boosts SEO in search results. You can view our recent blog on how SEO can significantly enhance your hotel business and help you outshine your competitors. 

Influence booking decisions
Quite simply, watching a video provides a better chance of persuading potential customers or travellers to book and stay at your hotel. 

Enhance engagement with email communications

Research shows that emails featuring the word ‘video’ in the subject are more likely to be opened than emails that don’t contain the word. Furthermore, introductory emails that contain a video experience a 96% boost in their click-through rates. 

Filming hotels is something we have vast experience in at Conteur, and we love it! We are very passionate about and have specialised in the industry for over a decade, so we have a great deal of knowledge when it comes to showcasing your hotel.

If you’re interested in using video production to showcase your hotel, get in touch with our video production experts today by calling us on 01905 670881 or emailing us at info@conteur.co.uk.