Churchfields Eco Garden
The Brief
Following feedback from residents, Jane and the care team at Churchfields Care Home were eager to improve their extensive garden and encourage birds and wildlife to the home. They designed and implemented an eco-garden, incorporating over 1,500 types of plants and flowers to create a meadow and prairie area, featuring paths, accessible garden beds, bird-boxes, feeders and hedgehog homes.
As the PR team for the care home, we were tasked with ways to promote and celebrate the eco garden, with the ultimate aim of generating brand awareness and local media coverage.
Our Solution / Results
We conducted a photo shoot and spent time with residents who were highly engaged with the project, in order to understand how it had impacted them personally.
We suggested a celebration event that enabled guests to view the garden and chat to residents and staff about how it has improved the home. We handled all liaison with the MP’s office and other key stakeholders.
Our existing relationships with local media enabled us to build up interest prior to the event, and we were able to target press accordingly. We also secured local TV news, That’s Oxfordshire to attend the event.
As well as organising the attendance of the MP and stakeholders for the event, we secured pre event press for Churchfields in local and regional newspapers, as well as post event coverage and a TV news production. The story was also covered in social care trade press.