As a creative communications agency, our skills and experience in house provide a full mix of support to PCG. Initially, our focus was to establish a brand image for the group that could also be tailored to all of their care homes. We incorporated parts of their well-established existing logos into the new brand, and developed a new brand colour palette. We were conscious of not just capturing the character and tone of PCG as a whole, but also of the individual homes.

Once branding was in place our experienced photography team managed shoots that incorporated both internal and external images, headshots of staff and, perhaps the most important, shots that captured the essence of the homes, with the care teams and residents.

With branding and photography in place, it was time to launch the marketing strategy which included website redesign and development, offline marketing collateral and digital marketing.

PR and digital PR were other vital components of the creative communications support for PCG, and we continually boost online and offline presence with valuable content.

Building strong relationships with the owners of PCG, and the care homes’ managers and lifestyle teams, we are able to ensure objectives are aligned and that creative content is consistent and targeted.