Common PPC reporting blunders and how to fix them
Accurate reporting and data analysis are crucial for effective PPC campaigns. Inadequate reporting can lead to wasted budget and missed optimisation chances. […]
How to succeed with a small PPC budget
Small PPC budget? Don’t sweat. When it comes to Pay-Per-Click (PPC) advertising, it’s easy to assume that a hefty budget is the […]
Boost your hotel business with local SEO: Here’s how!
In an era where travellers rely heavily on the internet to plan their trips, having a strong online presence is paramount for […]
Accelerate your PPC strategy with lessons from F1
What can we learn from the exciting world of F1 that can help you improve your PPC strategy? Quite a lot, actually. […]
5 ways PPC and SEO are better when used together
In the dynamic world of digital marketing, Pay-Per-Click (PPC) advertising and Search Engine Optimisation (SEO) are often viewed as separate entities. Yet, […]
How strategic PR can help social housing
The social housing sector continues to face many pressures, with the Local Government Association reporting that ‘there are currently not enough social […]
Embracing gender-inclusive language in marketing & PR
As a member of the LGBTQIA+ community herself, Liz has taken the time to write about Pride and the importance of gender […]
How do you PR the un-PRable?
What is PR? Working in the industry, it’s a question I hear a lot when I tell people what I do. “Oh, […]
How PR can support the education sector
Whether you are an independent school, university, edtech startup or education charity, you may be looking for a number of different public […]