Data-driven PR: How to turn stats to stories
In the world of PR, capturing attention is a constant battle – whether it’s the attention of your audience or the journalists […]
Why is effective communication important in the health and social care sector?
Effective communication in health and social care is invaluable for ensuring accurate diagnosis, personalised care, patient safety, and building trust, leading to […]
Is video a good marketing strategy for hotels?
There’s a whole host of marketing tools available for hotels to consider these days, but prioritising which one(s) is / are right […]
How does PR benefit social housing?
The social housing sector is under immense pressure. With a growing demand for affordable housing and limited funding available for development, it’s […]
Why should health and social care companies invest in video for recruitment?
Recruitment can be one of the hardest parts of running a business and this is definitely the case for companies in the […]
Why is PR important in the hospitality industry?
Public relations (PR) is important in the hospitality industry as it builds and maintains a positive brand reputation, which can directly influence […]
How can I increase my hotel bookings using PPC?
Wondering how to boost your hotel bookings using PPC (Pay-Per-Click) advertising? Increasing hotel bookings using PPC involves targeting relevant keywords, optimising ad […]
How do you attract residents to a care home?
Wondering how to attract residents to your care home? Attracting residents to a care home involves creating a welcoming environment, providing personalised […]
Creative PR to win hearts: How getting weird can win big
Everyone online is fighting to grab your attention. I am right now. So if you’re in the game of marketing or public […]
The 5 biggest Google Ads trends for 2024
Google Ads is ever-evolving. In the last year, advertisers have seen new AI tools, the end of certain attribution models, and several […]
Why you should use Performance Max in 2024
Digital platforms, including Google Ads, continually evolve and develop new features each year. So, what’s the big thing for 2024? The answer […]