How can I increase my hotel bookings using PPC?
Wondering how to boost your hotel bookings using PPC (Pay-Per-Click) advertising? Increasing hotel bookings using PPC involves targeting relevant keywords, optimising ad […]
How do you attract residents to a care home?
Wondering how to attract residents to your care home? Attracting residents to a care home involves creating a welcoming environment, providing personalised […]
Creative PR to win hearts: How getting weird can win big
Everyone online is fighting to grab your attention. I am right now. So if you’re in the game of marketing or public […]
The 5 biggest Google Ads trends for 2024
Google Ads is ever-evolving. In the last year, advertisers have seen new AI tools, the end of certain attribution models, and several […]
Why you should use Performance Max in 2024
Digital platforms, including Google Ads, continually evolve and develop new features each year. So, what’s the big thing for 2024? The answer […]
PR is more than just press releases
public relations noun plural in form but usually singular in construction often attributive : the business of inducing the public to have […]
Bringing your care home to life with local PR
PR, especially local PR, is all about getting your brand name out there. It’s also about building a good reputation in your […]
How to protect your tone of voice in SEO-optimised content
Forget about the online tech bros promising you SEO success so long as you pay for their magic formulas. The only magic […]
How to maximise your care home’s success at Christmas
Care homes do such wonderful things that we can PR the hell out of all year round, but at Christmas, it steps […]
Embracing multi-channel marketing: The key to success
Let’s face it. Multi-channel marketing today is tough. Everyone’s at it. With so many competitors, it can feel impossible to cut through […]
Crisis communication for the social housing sector
Sometimes, things go wrong and can escalate from what you thought was just a minor problem. Tenants’ complaints, anti-social behaviour, damp and […]