Why video content is crucial for inspiring and recruiting foster carers
Video content is crucial for inspiring and recruiting foster carers because it emotionally engages viewers, provides personal stories and vividly showcases the […]
How thought leadership can help you build trust and authority in the health and social care sector
The health and social care sector is ever-evolving, and in such a dynamic environment, trust is paramount. People entrust healthcare professionals and […]
The 5 biggest Google Ads trends for 2024
Google Ads is ever-evolving. In the last year, advertisers have seen new AI tools, the end of certain attribution models, and several […]
How to find the best negative keywords for care home Google Ads
We know the importance of finding the right keywords for your care home, healthcare or home care business. But, with such a […]
How does Google’s PPC auction process work?
If you’re about to dive into the world of PPC, you may wonder how the bidding strategy and auction process works… While […]
Producing a TV advert for FCA – from brief to broadcast in just four weeks
The nature of our specialist sectors means that we get the opportunity to work with an array of organisations doing amazing things […]
What is a content strategy and why is it important to care homes?
A content strategy will ensure any care home professional is maximising the potential to drive traffic, leads and ultimately fill their bed […]
The importance of the colour grading process
Colour grading is a vital and exciting phase of the post-production edit process. Most raw footage makes its way into post-production after […]