PR is more than just press releases
public relations noun plural in form but usually singular in construction often attributive : the business of inducing the public to have […]
Bringing your care home to life with local PR
PR, especially local PR, is all about getting your brand name out there. It’s also about building a good reputation in your […]
How to protect your tone of voice in SEO-optimised content
Forget about the online tech bros promising you SEO success so long as you pay for their magic formulas. The only magic […]
How to maximise your care home’s success at Christmas
Care homes do such wonderful things that we can PR the hell out of all year round, but at Christmas, it steps […]
Embracing multi-channel marketing: The key to success
Let’s face it. Multi-channel marketing today is tough. Everyone’s at it. With so many competitors, it can feel impossible to cut through […]
Crisis communication for the social housing sector
Sometimes, things go wrong and can escalate from what you thought was just a minor problem. Tenants’ complaints, anti-social behaviour, damp and […]
Why PR is an effective tool for the hospitality industry
Most businesses in the hospitality industry are likely to use a marketing plan, but it’s essential to regard public relations (PR) as […]
Why SEO is a key part of your branding strategy
Building a robust branding strategy is vital for businesses. However, it’s not merely a matter of having a website or social media […]
5 effective ways to use Facebook ads for B2B lead generation
In the world of B2B lead generation, Facebook is often overshadowed by LinkedIn. However, Facebook’s vast user base and precise targeting options […]
The benefits of video production for your hotel
Video production is now a vital part of content marketing. It’s essential for hotels. Good video content promotes your hotel, boosts brand […]
7 reasons award submissions should be part of your PR strategy
Award-winning. Got your attention, didn’t it? Who are we to talk about award submissions and wins? Well, we’re strong believers in practising […]
The benefits of video marketing for your care home
If video marketing has ever had a time to shine – and really put your care home in the spotlight – it’s […]